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Developing a Social Media Strategy

A core course in the Social Media Specialized Studies Program. A required course in the Internet Marketing Certificate Program.

Course closed to new registrations: Call ( 949 ) 824-5414 for more information or sign up below to be notified when this course becomes available.×

Course Description

Develop a social media strategy as part of gaining a complete understanding of the POST (people, objectives, strategy, and technology) strategy process. The market forces resulting from the expansion of the web are impacting the competitive landscape and business processes. Business leaders must be prepared to manage the accompanying fundamental cultural and process shifts. They should build cohesive strategies that integrate social media into sound business practices. In this applied strategy course, learn how to provide a methodology to approach and plan a social media strategy in your organization. Learn how to apply technographics and social computing behaviors as more appropriate audience profiling techniques than traditional demographic profiling. You will contrast traditional and non-traditional strategies and communications practices, learn how to present a strategic methodology for social media, and effectively implement social media channels and venues for achieving business or brand objectives.

This online course may include live webinars using an online meeting software called WebEx Training Center. The dates of these webinars would be determined during the first week of class. All webinars will be recorded and posted on the course website for those who cannot participate in the live sessions.

  • Be notified when this class becomes available!

  • Details
  • $625
  • April 07, 2014 to May 25, 2014
  • Delivery Mode: Online
  • Reg#: 00098
  • ID/Units: MGMT X461.54  (2.00)
    ( Section 1 )
  • Quarter: Spring 2014


Instructor TBA

Textbook Information

Textbooks for your course may be purchased from any vendor or bookseller of your choice.

No textbook information is available for this course.

Meeting Schedule

EventDateDayStart TimeEnd TimeLocationRoom
START04/07/2014Monday------Online (Access Begins)---
END05/25/2014Sunday------Online (Access Ends)---