Mike Moran is an expert in digital marketing, search technology, social media, web analytics, machine learning, and text analytics. Mike is a freelance consultant and professional speaker who also serves as Senior Strategist for marketing tech startups Converseon and SoloSegment. Previously, Mike spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Mike held various roles in his IBM career, including eight years at IBM's customer-facing website, ibm.com, most recently as the Manager of ibm.com Global Web Experience, where he led 65 information architects, web designers, webmasters, programmers, and technical architects around the world. Mike is the co-author of the best-selling book, Search Engine Marketing, Inc., which is now in its third edition, sole author of the acclaimed agile marketing book, Do It Wrong Quickly, and co-author of Outside-In Marketing, on the intersection of Big Data and Content Marketing. Mike is certfied Speaking professional for the National Speakers Association, a Senior Fellow for the Society for New Communications Research, a board member for the Search Engine Professionals Organization (SEMPO), and holds 12 US patents. Mike has been an instructor at UCI since 2010, winning the UCI Distinguished Instructor Award in 2013.
Rob Petersen is President of BarnRaisers, a full service digital marketing solutions company using proven relationship principles and ROI to build brands. Rob has 20+ years in the advertising industry as EVP/Chief Strategy Officer for Omnicom and has held leadership positions at FCB, Euro RSCG and Saatchi & Saatchi. He has twice been recognized by the American Marketing Association with Edison Awards, which are given to individuals responsible for launching major, new product innovations. Rob is on the MBA faculty at Rutgers CMD where he teaches courses in Digital Marketing, Social Media, Web Analytics and Measurement and ROI.
Textbooks for your course may be purchased from any vendor or bookseller of your choice.
GROUNDSWELL, EXPANDED AND REVISED EDITION: WINNING IN A WORLD TRANSFOR
Book - ISBN: 9781422161982
Charlene Li and Jeff Bernoff, 1 ed, Harvard Business School Press
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|START||03/31/2014||Monday||---||---||Online (Access Begins)||---
|END||05/04/2014||Sunday||---||---||Online (Access Ends)||---