MGMT X461.74
Transmedia Marketing Through Storytelling
Explore how a good story is essential to audience engagement and key to marketing, public relations and social advocacy. Apply the ancient art of storytelling to new media forms, creating a new format that dramatically impacts marketing strategies and brand value. Develop a more expansive and immersive experience than traditional marketing approaches, examining the role and structure of narrative in audience engagement that impacts consumers. Review case studies and evaluate and develop a transmedia story-strategy for a product, company, or campaign that will engage and persuade.
Course
Approximate Cost
TBD
Format
Online
Duration
TBD
Total Credits
1.5