MGMT X461.74

Transmedia Marketing Through Storytelling

Explore how a good story is essential to audience engagement and key to marketing, public relations and social advocacy. Apply the ancient art of storytelling to new media forms, creating a new format that dramatically impacts marketing strategies and brand value. Develop a more expansive and immersive experience than traditional marketing approaches, examining the role and structure of narrative in audience engagement that impacts consumers. Review case studies and evaluate and develop a transmedia story-strategy for a product, company, or campaign that will engage and persuade.

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Course
Approximate Cost TBD
Format Online
Duration TBD
Total Credits 1.5