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Social Media Measurement and Evaluation

A core course in the Specialized Studies Program in Social Media and Web 2.0.

Course closed to new registrations: Call ( 949 ) 824-5414 for more information or sign up below to be notified when this course becomes available.×

Course Description

Social media is part of the marketing mix for many organizations today and provides them with unprecedented opportunity to engage stakeholders and consumers in direct ways. The unique nature of this medium and the disparate nature of the technologies requires a specific measurement and evaluation plan. This course will provide students with an in-depth and hands-on exploration of current trends and tools including quantitative and qualitative measurement methodologies.

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  • Details
  • $540
  • January 17, 2011 to February 27, 2011
  • Delivery Mode: Online
  • Reg#: 00439
  • ID/Units: MGMT X461.71  (1.50)
    ( Section 1 )
  • Quarter: Winter 2011


Daniel Lemin, M.A., is the Founder & Principal of Los Angeles-based Social Studio. He has more than a decade’s experience leveraging emerging media to produce tangible business, marketing and PR results for some of the world’s largest and most innovative brands. Previously he was director of social engagement at PainePR in Los Angeles where he established brand-building social media and channel innovation programs for global consumer brands including General Motors, Pampers, Old Spice, Iams and Sony Electronics. Prior to PainePR he served on the early international communications team at Google in Silicon Valley where he managed global corporate communications and public affairs for the company’s rapidly expanding suite of consumer and advertiser products and services. In that role he expanded the popular Google Zeitgeist program (now Google Trends) to more than 25 global markets and oversaw PR efforts for the expansion of consumer search and advertiser services in Asia-Pacific, India, Latin America and Europe.

Textbook Information

Textbooks for your course may be purchased from any vendor or bookseller of your choice.

Required Textbook(s):

Book - ISBN: 9780470529393
Kaushik, 1 ed, John Wiley & Sons, Inc

Book - ISBN: 9780470583784
Stearne, 1 ed, John Wiley & Sons, Inc

Book - ISBN: 9781422155639
Bernoff, 1 ed, Harvard Business School

Meeting Schedule

EventDateDayStart TimeEnd TimeLocationRoom
On-line Meeting01/17/2011Monday12:00 AM12:00 AMOn-line classOL
On-line Meeting02/01/2011Tuesday7:00 PM8:00 PMdo not useWEBINR
On-line Meeting02/08/2011Tuesday7:00 PM8:00 PMdo not useWEBINR
On-line Meeting02/15/2011Tuesday7:00 PM8:00 PMdo not useWEBINR
On-line Meeting02/22/2011Tuesday7:00 PM8:00 PMdo not useWEBINR