Daniel Lemin, M.A., is the Founder & Principal of Los Angeles-based Social Studio. He has more than a decade’s experience leveraging emerging media to produce tangible business, marketing and PR results for some of the world’s largest and most innovative brands. Previously he was director of social engagement at PainePR in Los Angeles where he established brand-building social media and channel innovation programs for global consumer brands including General Motors, Pampers, Old Spice, Iams and Sony Electronics. Prior to PainePR he served on the early international communications team at Google in Silicon Valley where he managed global corporate communications and public affairs for the company’s rapidly expanding suite of consumer and advertiser products and services. In that role he expanded the popular Google Zeitgeist program (now Google Trends) to more than 25 global markets and oversaw PR efforts for the expansion of consumer search and advertiser services in Asia-Pacific, India, Latin America and Europe.
Textbooks for your course may be purchased from any vendor or bookseller of your choice.
WEB ANALYTICS 2.0
Book - ISBN: 9780470529393
Kaushik, 1 ed, John Wiley & Sons, Inc
SOCIAL MEDIA METRICS
Book - ISBN: 9780470583784
Stearne, 1 ed, John Wiley & Sons, Inc
Book - ISBN: 9781422155639
Bernoff, 1 ed, Harvard Business School
|Event||Date||Day||Start Time||End Time||Location||Room
|On-line Meeting||01/17/2011||Monday||12:00 AM||12:00 AM||On-line class||OL
|On-line Meeting||02/01/2011||Tuesday||7:00 PM||8:00 PM||do not use||WEBINR
|On-line Meeting||02/08/2011||Tuesday||7:00 PM||8:00 PM||do not use||WEBINR
|On-line Meeting||02/15/2011||Tuesday||7:00 PM||8:00 PM||do not use||WEBINR
|On-line Meeting||02/22/2011||Tuesday||7:00 PM||8:00 PM||do not use||WEBINR