Research and the Marketing Plan
A required course in the Digital Marketing & Communications Certificate Program.
In this course, students will develop a practical marketing plan and apply it to a business project. Areas of study include Identifying the ideal customer, applying practical market research, positioning a brand within the marketplace, employing digital market strategies, mastering social media best practices, and integrating AI tools for content development. This is rounded out by the completion of a marketing plan to provide students with practical skills for real-world application.
SPRING 2025
Class Schedule
| Event | Date | Day | Start Time | End Time | Location | Room |
|---|---|---|---|---|---|---|
| Event Start | Date 3/31/2025 | Day MON | Start Time | End Time | Location Online (Access Begins) | Room --- |
| Event Synchronous Meeting | Date 3/31/2025 | Day MON | Start Time 06:00 PM | End Time 07:00 PM | Location Zoom | Room |
| Event Synchronous Meeting | Date 4/7/2025 | Day MON | Start Time 06:00 PM | End Time 07:00 PM | Location Zoom | Room |
| Event Synchronous Meeting | Date 4/21/2025 | Day MON | Start Time 06:00 PM | End Time 07:00 PM | Location Zoom | Room |
| Event Synchronous Meeting | Date 4/28/2025 | Day MON | Start Time 06:00 PM | End Time 07:00 PM | Location Zoom | Room |
| Event End | Date 5/11/2025 | Day SUN | Start Time | End Time | Location Online (Access Ends) | Room --- |
No textbook information is available for this course.
Meet Your Instructor(s)
Special Notes
This course will host live sessions via Zoom. A device with audio and visual will be needed to participate. Synchronous sessions are highly encouraged for an interactive learning experience but are optional. Sessions are recorded and available for viewing, allowing learners to engage with the content at their convenience.
SUMMER 2025
Class Schedule
| Event | Date | Day | Start Time | End Time | Location | Room |
|---|---|---|---|---|---|---|
| Event Start | Date 6/23/2025 | Day MON | Start Time | End Time | Location Online (Access Begins) | Room --- |
| Event Synchronous Meeting | Date 6/23/2025 | Day MON | Start Time 06:00 PM | End Time 07:00 PM | Location Zoom | Room |
| Event Synchronous Meeting | Date 6/30/2025 | Day MON | Start Time 06:00 PM | End Time 07:00 PM | Location Zoom | Room |
| Event Synchronous Meeting | Date 7/14/2025 | Day MON | Start Time 06:00 PM | End Time 07:00 PM | Location Zoom | Room |
| Event Synchronous Meeting | Date 7/21/2025 | Day MON | Start Time 06:00 PM | End Time 07:00 PM | Location Zoom | Room |
| Event End | Date 8/3/2025 | Day SUN | Start Time | End Time | Location Online (Access Ends) | Room --- |
No textbook information is available for this course.
Meet Your Instructor(s)
Special Notes
NOTE: This course will host live sessions via Zoom. A device with audio and visual will be needed to participate. Synchronous sessions are highly encouraged for an interactive learning experience but are optional. Sessions are recorded and available for viewing, allowing learners to engage with the content at their convenience.
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