Research and the Marketing Plan

A required course in the Digital Marketing & Communications Certificate Program.

In this course, students will develop a practical marketing plan and apply it to a business project. Areas of study include Identifying the ideal customer, applying practical market research, positioning a brand within the marketplace, employing digital market strategies, mastering social media best practices, and integrating AI tools for content development. This is rounded out by the completion of a marketing plan to provide students with practical skills for real-world application.

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