MGMT X462.83

Integrated Marketing Communications

This course focuses on how to build a Master Message for your brand, and discusses some of the challenges in maintaining messaging consistency across an organization. Areas of study include an introduction to Integrated Marketing Communications, strategies and tactics for messaging consistency, and how to develop content that supports your messaging plan. We will also explore how to apply the creative process to messaging, and how to achieve stakeholder buy-in.

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Course
Approximate Tuition TBD
Format Online
Duration TBD
Total Units 3