MGMT X462.84

Marketing Performance Optimization

This course will focus on sharing strategies to optimize your Marketing performance and developing executive level communication skills. Areas of study include revenue planning, applying analytics to determine return on investment, and create a bottom-line driven marketing plan. We will also explore how to incentivize marketing and sales functions within an organization and create lifetime value for customer connections.

Approximate Cost TBD
Format Online
Duration TBD
Total Credits 3