MGMT X462.84
Marketing Performance Optimization
An elective course in the Digital Marketing & Communications Certificate Program.
This course will focus on sharing strategies to optimize your Marketing performance and developing executive level communication skills. Areas of study include revenue planning, applying analytics to determine return on investment, and create a bottom-line driven marketing plan. We will also explore how to incentivize marketing and sales functions within an organization and create lifetime value for customer connections.
Course
Approximate Cost
$750
Format
Online Live
Duration
6 Weeks
Total Units
3