MGMT X462.81

Marketing Research & Strategy Planning

A required course in the Digital Marketing & Communications Certificate Program.

This course will help students develop an understanding of the complexities organizations face in developing, establishing, and implementing marketing strategies in both domestic and international markets. Areas of study include: marketing research, the nuances between B2C and B2B marketing, segmentation, selection of appropriate marketing channels, overview of global marketing, and the technologies used throughout the marketing process.

Approximate Cost $750
Format Remote
Duration 6 Weeks
Total Credits 3


4/1/2024 - 5/12/2024
Weeks 6
Delivery Remote
Fee $750
Status Closed