Dynamic Product Management
A required course in the Digital Marketing & Communications Certificate Program.
This course explores all stages of the product lifecycle, emphasizing the critical role marketing professionals play in business planning and product development. Students will delve into key concepts such as the 6-step lean product process, product-market fit, unique value propositions, brand management, competitive analysis, and the creation of a marketing pro forma. Additionally, students will apply their knowledge by developing a comprehensive product management plan for a product or company of their choice.
SPRING 2025
Class Schedule
| Event | Date | Day | Start Time | End Time | Location | Room |
|---|---|---|---|---|---|---|
| Event Start | Date 3/31/2025 | Day MON | Start Time | End Time | Location Online (Access Begins) | Room --- |
| Event Synchronous Meeting | Date 4/3/2025 | Day THU | Start Time 07:00 PM | End Time 08:00 PM | Location Zoom | Room |
| Event Synchronous Meeting | Date 4/15/2025 | Day TUE | Start Time 07:00 PM | End Time 08:00 PM | Location Zoom | Room |
| Event Synchronous Meeting | Date 4/29/2025 | Day TUE | Start Time 07:00 PM | End Time 08:00 PM | Location Zoom | Room |
| Event End | Date 5/11/2025 | Day SUN | Start Time | End Time | Location Online (Access Ends) | Room --- |
Textbook Information for MGMT X462.82.
Required Textbook(s):
Meet Your Instructor(s)
Special Notes
This course will host live sessions via Zoom. A device with audio and visual will be needed to participate. Synchronous sessions are highly encouraged for an interactive learning experience but are optional. Sessions are recorded and available for viewing, allowing learners to engage with the content at their convenience.
SUMMER 2025
Class Schedule
| Event | Date | Day | Start Time | End Time | Location | Room |
|---|---|---|---|---|---|---|
| Event Start | Date 6/23/2025 | Day MON | Start Time | End Time | Location Online (Access Begins) | Room --- |
| Event Synchronous Meeting | Date 6/26/2025 | Day THU | Start Time 07:00 PM | End Time 08:00 PM | Location Zoom | Room |
| Event Synchronous Meeting | Date 7/8/2025 | Day TUE | Start Time 07:00 PM | End Time 08:00 PM | Location Zoom | Room |
| Event Synchronous Meeting | Date 7/22/2025 | Day TUE | Start Time 07:00 PM | End Time 08:00 PM | Location Zoom | Room |
| Event End | Date 8/3/2025 | Day SUN | Start Time | End Time | Location Online (Access Ends) | Room --- |
Textbook Information for MGMT X462.82.
Required Textbook(s):
Meet Your Instructor(s)
Special Notes
NOTE: This course will host live sessions via Zoom. A device with audio and visual will be needed to participate. Synchronous sessions are highly encouraged for an interactive learning experience but are optional. Sessions are recorded and available for viewing, allowing learners to engage with the content at their convenience.
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