Descriptive Analytics: Visualization & Storytelling w/Data

A required course in the Data Analytics for Business Certificate Program.

This course covers the foundations of descriptive analytics in the context of business and financial data analysis. Through the application of interactive visual analytics, students will learn how to extract structure from historical data and present key points through graphical storytelling. Additional topics include data manipulation, visualization foundations, audience identification, ethical considerations, dashboard creation, and report generation. A survey of available visualization tools will be included with a hands-on project. Prerequisite(s): I&C SCI X425.90 Introduction to Analyzing Data for Business Goals