Medical Device Marketing

A required course in the Medical Device Development and an elective course in the Regulatory Affairs & Compliance for Medical Devices and Regulatory Affairs & Compliance for Pharmaceuticals Certificate Programs.

Getting your medical product to market successfully starts before product design and does not end with the product launch. This course focuses on the special considerations needed to successfully market products within medical devices and related industries. Learn how to analyze the market and what information medical marketers must maintain to make smart product decisions throughout the product development process. Understand the idiosyncrasies of the medical marketing environment and its impact on strategic and tactical marketing decisions. Gain the knowledge you need to identify and understand customers and in medical markets and provide them with value through innovation, sales and service. Case studies and insights from practicing medical product professionals enhance the application of classroom concepts.

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