Business Marketers: Are New Facebook Changes Causing Concern?

by Kathy Seaton

Attention business marketers! You may have noticed that your Facebook’s organic reach has dropped, which some may say was bound to happen. Below are some eye-opening answers to questions and concerns you may be having.

Earlier this year, Facebook made a change to its algorithm again, which has altered which stories happen to appear in your newsfeed. This article “So Your Facebook Views Have Dropped, Huh?” – a repost from Small Business Trends, includes some fantastic tactical suggestions to respond to these changes.

Here’s an excerpt:

The bottom line: As experts advise, businesses both large and small should be willing to shift their social media marketing tactics. We suggest the best course of action would be to continue to reach your demographics with Facebook, but to also diversify the overall social media piece of your marketing plan by participating in Instagram, LinkedIn, etc.