Business-to-business (B2B) branding is just as, or even more important, than business-to-consumer (B2C) branding. Businesses can no longer rely on the traditional direct sales force approach alone to gain market share. Branding and marketing must be part of the equation and can be the most efficient way to contribute to the bottom line. However, many […]
With unemployment at an almost 50-year low, recruiting poses more and more of a challenge. And indeed, there is a lot of research indicating that perhaps recent graduates or even people already experienced in the work-place may have significant gaps in skills compared to the needs of recruiting managers. And unfortunately, the global economy could […]
Who do you want to be? This is a pretty simple question. However, whether you realize it or not, it can determine your professional success. Question yourself—how do you want to be perceived and how do you wanted to be treated? Hopefully the answer is that you want to be treated equally. Study after study concludes […]
Have you ever seen anyone walk into a room and totally command it? A powerhouse. A force to be reckoned with. Branding has been in the consideration set and mission critical strategy amongst leaders for decades. And it now extends beyond what advertising agencies have professed and pitched for years. There’s the belief that we […]
So, what is the difference between managing and leading? Managing people means watching them to make sure they do what they’re supposed to do. Leaders aren’t watch dogs. A leader confidently faces forward with the assumption that their troops will follow because he believes in, and trusts them to do so. “Management is doing things […]
“I’m on it.” “Sure, I’ll have it done by the end of the day.” “Absolutely, I’m happy to take that on for you.” Our default reply is, “yes” to each and every request that comes across our desks. But should we say “yes” when we really mean “no?” It’s a fatal trap that we all […]
I guess it’s the age-old question—how much does the guy in the next cube make? Is his paycheck more than mine? But we don’t ask right? Because it’s taboo and all sorts of madness would break lose if we walked around the office wearing t-shirts that screamed our salaries to everyone. It’s a funny kind […]
Some people will tell you that your resume is the most important thing that you can build. But what are we really building? Do you ever ask yourself, “is this all that I have?” “Is this all that my life will become?” It’s no surprise that our careers play a part in building our legacies. […]
“Think outside of the box?” We’ve all heard that statement right? What’s so exciting about what’s inside that box anyway? I’ll agree that thinking outside the box requires that we’re limited to a cardboard box in the first place. We’re all trying our best to be innovative and creative, but how do we do that […]
