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UCI Division of Continuing Education Presents Social Media Marketing Webinar

IRVINE, Calif. – December 2, 2013 – The University of California, Irvine Extension is offering a free webinar titled, “Social Media and Internet Audience Profiling: How to Affordably Research Your Customers Online,” to provide participants with insight on how to affordably conduct research to reach online customers. Held on Tuesday, Dec. 10, from 11:30 a.m. to 12:30 p.m. PST, the webinar will be hosted by UC Irvine Extension course instructor Mike Moran. An accompanying online course titled, “Social Media and Internet Audience Profiling,” is offered during winter quarter, with courses starting on Jan. 6, 2014.

“With the explosion of marketing on social media platforms, business professionals must learn the most effective and innovative strategies on how to reach specific targets,” said Melanie Mitchell, director of management, marketing and business programs at UC Irvine Extension. “With Mike Moran’s extensive experience in digital marketing, webinar participants will walk away with proven tactics on how to profile their online audience.”

In the accompanying course, “Social Media and Internet Audience Profiling,” participants will learn how to use internet strategies and social media to create audience profiles. Through qualitative research methods and by monitoring social media demographics, Moran and co-course instructor Rob Petersen will share methods for identifying the social media applications and strategies best-suited to reaching specific audiences. The course will address the necessary techniques and best practices for identifying and engaging audiences to ensure the effectiveness of resources spent on branding, social media, public relations, and marketing efforts.

Moran, an expert in digital marketing, search technology, social media, web analytics and text analytics, is a freelance consultant and professional speaker, who also serves as Senior Strategist for Converseon, a leading digital marketing agency based in New York City. Prior to this position, he spent 30 years at IBM, rising to Distinguished Engineer, an executive-level technical position. Most recently, he served as the Manager of Web Experience, where he led 65 information architects, web designers, webmasters, programmers and technical architects around the world. Petersen is the president of BarnRaisers, a full-service digital marketing solutions company using proven relationship principles and ROI to build brands. He has more than 20 years in the advertising industry as EVP/Chief Strategy Officer for Omnicom, and has held leadership positions at FCB, Euro RSCG, and Saatchi & Saatchi.

About UCI Division of Continuing Education

The University of California, Irvine Division of Continuing Education (DCE) provides lifelong learning opportunities to thousands of students worldwide each year – fulfilling the school’s 60-year curriculum platform to connect degree programs to the world of work and achievement after graduation. The Division offers a broad range of certificate programs, specialized studies, and sequential courses to local, regional and global markets through online, on-campus and on-site delivery. A leader in the open education movement, the Division offers free Massive Online Open Courses (MOOCs) and content through the UCI Open initiative. For more information about UCI Division of Continuing Education, visit

About the University of California, Irvine

Founded in 1965, UCI is the youngest member of the prestigious Association of American Universities. The campus has produced three Nobel laureates and is known for its academic achievement, premier research, innovation, and anteater mascot. Led by Chancellor Howard Gillman, UCI has more than 36,000 students and offers 222 degree programs. It’s located in one of the world’s safest and most economically vibrant communities and is Orange County’s second-largest employer, contributing $5 billion annually to the local economy. For more on UCI, visit