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UCI Division of Continuing Education Offers Sports Industry in Society Course

New Course Looks at What a Major Component Sports Has Become in Our Society & How It Affects Business

IRVINE, Calif. – September 24, 2013 – This fall, University of California, Irvine Extension will offer a new online course, “Sports Industry in Society,” designed specifically for individuals looking to gain a complete understanding of how integrated the sports industry is within today’s society. As the first course in the upcoming Sports Management Specialized Studies Program, the course will address multiple disciplines, such as business and psychology, and their applications to sports management. Whether participants are interested in managing an athlete, team or enterprise, currently working in the field or actively holding positions as coaches or players, this course will provide essential knowledge, expertise and insights to the inner workings of the sports field. The online course will run from Nov. 4 to Dec. 15.

“The sports industry is complex and constantly expanding, requiring professionals with an in-depth knowledge of how this field has and will continue to evolve over time,” said Melanie Mitchell, director of management, marketing and business programs at UC Irvine Extension. “At the culmination of this course, participants will be equipped with the necessary skills to successfully plan for a sports career in various capacities.”

The course will take a holistic approach to the study of the industry across all of its disciplines, functions, economics, leaders, and organizations. The role of sports in the modern corporate, social, economic and recreation worlds will be examined against race, gender and class in the context of contemporary times. Topics will also cover the roles played by athletes, coaches, administrators and fans in the sports industry.

Course instructor Dr. Robert Olszewski is the Managing Principal of the Emerson Management & Consulting Group, Inc. and has an extensive background in sports marketing, most recently serving as the Director of Business Development for the LPGA Tour’s Ginn OPEN. He has also negotiated numerous contracts and agreements with past clients that include corporate brands, professional athletes, events and multi-media partners. Other industry involvement includes volunteering as the national spokesperson and media relations chair for the Butkus Award® presented by the Downtown Athletic Club of Orlando, Inc. and serving as a sports agent for two different sports management agencies representing professional athletes and properties.

For more information on the new online course or to register, please visit or call (949) 824-5414.

About UCI Division of Continuing Education

The University of California, Irvine Division of Continuing Education (DCE) provides lifelong learning opportunities to thousands of students worldwide each year – fulfilling the school’s 60-year curriculum platform to connect degree programs to the world of work and achievement after graduation. The Division offers a broad range of certificate programs, specialized studies, and sequential courses to local, regional and global markets through online, on-campus and on-site delivery. A leader in the open education movement, the Division offers free Massive Online Open Courses (MOOCs) and content through the UCI Open initiative. For more information about UCI Division of Continuing Education, visit

About the University of California, Irvine

Founded in 1965, UCI is the youngest member of the prestigious Association of American Universities. The campus has produced three Nobel laureates and is known for its academic achievement, premier research, innovation, and anteater mascot. Led by Chancellor Howard Gillman, UCI has more than 36,000 students and offers 222 degree programs. It’s located in one of the world’s safest and most economically vibrant communities and is Orange County’s second-largest employer, contributing $5 billion annually to the local economy. For more on UCI, visit