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UCI Division of Continuing Education Launches New Specialized Studies in Digital Journalism Program

Online Courses and Webinars to Address Journalist’s Migration from Traditional to Digital Media

IRVINE, Calif. – February 20, 2013 – The University of California, Irvine Extension announced today an innovative online Specialized Studies program in Digital Journalism in response to the explosive growth of online media, and the resulting need for career journalists to transition from traditional to new digital media platforms. Writers, journalists, and publishers looking to enhance their careers and migrate to real-time content management and publishing utilizing online media outlets will benefit from this program.

“With the immediacy of the news cycles, blogs, wikis, and social media outlets such as Facebook and Twitter, the way news content is gathered, reported and disseminated has completely changed,” said Melanie Mitchell, director of management, marketing and business programs at UC Irvine Extension. “Our Digital Journalism program allows participants to combine their journalistic skills with the practical tools needed to successfully contribute to this digital media transformation.”

Two free webinars and two online courses will be offered this spring to provide professionals with a comprehensive understanding of how to gather, write and disseminate news and information across multiple online platforms.

The free webinars are as follows:

    Digital Journalism Education Planning Session: Wednesday, February 27 from 11:30 a.m. to 12:30 p.m. PST, participants may join a webinar providing an overview of the program, explaining how UC Irvine Extension has worked with professionals from leading digital publications to help career journalists learn how to take advantage of the variety of digital media outlets necessary in today’s diverse news marketplace.

    Marketing Your Online “Beat” Information Session: Taking place on Wednesday, March 13 from 11:30 a.m. to 12:30 p.m. PST, this webinar will present participants with an overview of the ways in which journalists develop their ‘beat,’ creating a network of online sources and deepening their knowledge of social media promotional techniques. The webinar will also include a sneak peek into the spring course, “Finding and Marketing Your Online ‘Beat.’”
The new courses include:
    Making Your Journalistic Notebook Public (April 1 – May 5): Technology has fundamentally changed the ways in which news is gathered, produced and distributed. The vast array of social networking tools now available on the web, including Facebook, Twitter, blogs, LinkedIn, Instagram, Pinterest, G+ and Skype are all critical outlets that journalists can utilize to find sources, build content, and promote stories. The course will help students identify how to organize their online journalism toolkit and select the appropriate methods to tell their stories. Instructor Kevin Hanegan, B.S., is the author of four related programming books and is currently the Director of Educational Services for TIBCO Software.

    Finding and Marketing Your Online Beat (April 29 – June 9): This course focuses on the last decade of transition in the journalism world. Rapid technology changes have deeply affected journalism, bringing multiple opportunities for reporters to distinguish themselves. In order to survive in an ever-evolving world, today’s journalist or writer needs to have at least one area of expertise; their “beat.” Instructor Deidre Woollard, M.F.A. will examine the various forms an online “beat” can take, as well as how to develop a “beat,” court sources, deepen your knowledge and ultimately, how to get online content read.


About UCI Division of Continuing Education

The University of California, Irvine Division of Continuing Education (DCE) provides lifelong learning opportunities to thousands of students worldwide each year – fulfilling the school’s 60-year curriculum platform to connect degree programs to the world of work and achievement after graduation. The Division offers a broad range of certificate programs, specialized studies, and sequential courses to local, regional and global markets through online, on-campus and on-site delivery. A leader in the open education movement, the Division offers free Massive Online Open Courses (MOOCs) and content through the UCI Open initiative. For more information about UCI Division of Continuing Education, visit ce.uci.edu.

About the University of California, Irvine

Founded in 1965, UCI is the youngest member of the prestigious Association of American Universities. The campus has produced three Nobel laureates and is known for its academic achievement, premier research, innovation, and anteater mascot. Led by Chancellor Howard Gillman, UCI has more than 36,000 students and offers 222 degree programs. It’s located in one of the world’s safest and most economically vibrant communities and is Orange County’s second-largest employer, contributing $5 billion annually to the local economy. For more on UCI, visit uci.edu.