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UCI Division of Continuing Education Announces New Online Event Marketing Course and Webinar

IRVINE, Calif. – February 15, 2013 – University of California, Irvine Extension announces a new online course, Marketing, Fundraising, and Sponsorship, as part of their Meeting and Event Management Specialized Studies Program. The course will provide students with the practical skills necessary for proficiency in planning fundraising events and securing sponsorships. Additionally, UC Irvine Extension will host a free online webinar on event food and beverage selection, budgeting and negotiations.

“In event management, success in supervising a company or organization’s bottom line is achieved when professionals are armed with powerful and effective strategies to manage events and fundraising plans,” said Melanie Mitchell, director of management, marketing and business programs at UC Irvine Extension. “This course will arm professionals with proven industry-leading best practices.”

The Event Marketing, Fundraising, and Sponsorship course will be offered online from May 6 to June 16, 2013. Participants will learn the many facets of fundraiser planning including event marketing, securing sponsorships, volunteer collaboration, and on‐site management. Course instructors, Jessie Steward, director of special events and Carlin Motley, special events strategist – both with UC Irvine University Advancement – will draw upon on their years of experience in fundraising and event planning to provide participants with front-line expertise and proven day-to-day strategies.

UC Irvine’s Meeting and Event Management Specialized Studies Program was established in 2012 in response to event management job growth across a wide range of industries, and the increased demand for professionals capable of managing all of the details of special events. The program introduces professionals to the latest techniques and tools in event management, and provides them with networking opportunities within their field.

For more information visit the course registration page or call (949) 824-5414. To may also register for the free online webinar.

About UCI Division of Continuing Education

The University of California, Irvine Division of Continuing Education (DCE) provides lifelong learning opportunities to thousands of students worldwide each year – fulfilling the school’s 60-year curriculum platform to connect degree programs to the world of work and achievement after graduation. The Division offers a broad range of certificate programs, specialized studies, and sequential courses to local, regional and global markets through online, on-campus and on-site delivery. A leader in the open education movement, the Division offers free Massive Online Open Courses (MOOCs) and content through the UCI Open initiative. For more information about UCI Division of Continuing Education, visit

About the University of California, Irvine

Founded in 1965, UCI is the youngest member of the prestigious Association of American Universities. The campus has produced three Nobel laureates and is known for its academic achievement, premier research, innovation, and anteater mascot. Led by Chancellor Howard Gillman, UCI has more than 36,000 students and offers 222 degree programs. It’s located in one of the world’s safest and most economically vibrant communities and is Orange County’s second-largest employer, contributing $5 billion annually to the local economy. For more on UCI, visit