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UCI Division of Continuing Education Adds Four New Courses to Certificate Program in Internet Marketing

New Curriculum Provides Tools to Implement Effective Online Marketing Strategies

IRVINE, Calif. – May 19, 2011 – University of California, Irvine Extension today announced the addition of four new courses to its fully online “Internet Marketing Certificate Program.” The courses, now available for student registration, is designed to help business professionals plan and implement successful, cost-effective Internet marketing strategies to achieve business goals. From social media to online analytics and search engine marketing tactics, courses aim at fully leveraging the Internet to acquire, convert and retain online customers.

“UC Irvine Extension is fortunate to work with the industry’s leading professionals in developing the most up-to-date curriculum in the field of internet marketing,” said Melanie Mitchell, assistant director of business, management, and legal programs at UC Irvine Extension. “These new courses add to the incredible depth of the Internet Marketing Certificate Program and will allow course participants the opportunity to gain first-hand industry specific tools for success.”

New Courses for Summer Quarter

Online Analytics and Measurement (July 11-Sept. 4): Explore principles that are key to fully understanding the performance of website, social media campaigns, mobile applications and many other online marketing investments.

Site Optimization and Personalization (July 11-Sept. 4): Provide marketers and business professionals an overview of methods, technologies and strategies for improving the performance of websites and other online properties.

Display Advertising (July 11-Sept. 9): Learn the basics of creating, planning and buying effective display advertising, but also explore emerging platforms such as social media display, mobile and digital outdoor.

Online Video Marketing (July 18-Aug. 28): Explore the future of online video by addressing compelling content, engagement interactivity, integrated analytics and guaranteed audiences.

Free Webinar Series: Internet Marketing

Offered in collaboration with the Internet Marketing Association (IMA), a series of Internet Marketing webinars will discuss the importance of the course topics and provide quick, actionable internet marketing tips for business professionals. The next webinar will take place on May 25 from 12-1 p.m. PDT. A complete list of the webinars with descriptions can be found at

UC Irvine Extension’s Internet Marketing Certificate Program includes six required courses and electives, totaling a minimum of five units, in which students must attain a grade of “C” or better, for a minimum of 160 hours of instruction. The program is supported by the Internet Marketing Association, which recognizes it as a premier provider of online marketing continuing education. To learn more about the certificate program, please visit To register for the summer courses, call 949-824-5414 or visit

About UCI Division of Continuing Education

The University of California, Irvine Division of Continuing Education (DCE) provides lifelong learning opportunities to thousands of students worldwide each year – fulfilling the school’s 60-year curriculum platform to connect degree programs to the world of work and achievement after graduation. The Division offers a broad range of certificate programs, specialized studies, and sequential courses to local, regional and global markets through online, on-campus and on-site delivery. A leader in the open education movement, the Division offers free Massive Online Open Courses (MOOCs) and content through the UCI Open initiative. For more information about UCI Division of Continuing Education, visit

About the University of California, Irvine

Founded in 1965, UCI is the youngest member of the prestigious Association of American Universities. The campus has produced three Nobel laureates and is known for its academic achievement, premier research, innovation, and anteater mascot. Led by Chancellor Howard Gillman, UCI has more than 36,000 students and offers 222 degree programs. It’s located in one of the world’s safest and most economically vibrant communities and is Orange County’s second-largest employer, contributing $5 billion annually to the local economy. For more on UCI, visit