Have you ever seen someone
walk into a room and totally
command it? A powerhouse.
A force to be reckoned with.
CareerZOT Talk by Kathy Seaton
Personal branding is an evolving
trend and it's become just as important
as building your corporate
brand. Just like corporate branding,
your brand must position you as a
thought-leader, be communicated
often, and consistently. The ultimate
goal is to become your own celebrity
Building your brand will enfranchise
your employees and teams in
unpresented ways. The staff will follow
you, at all costs, and they will work
harder for you to meet your vision
for the future.
With social media continuing to
explode, personal branding has
created a new phenomenon. And
it's something that we can't ignore.
Using social media provides the
opportunity to represent YOU. This is
the one thing where you're the chief,
answering to no one but yourself.
You're the champion and your digital
appearance falls on you.
“Your brand is what people
say about you when you are
not in the room.”
Here's a few tips to get you started:
Use Your Bio to Communicate
Your Unique Value Proposition.
Ensure that your profile and message
are uniform and clear across all your
Use Your Personal Instagram
Instagram is a platform meant to
show the “real” side of people's lives.
It's an illustration of who you are and
how you live your life.
Post Regular Long-Form Content
You can crush it on LinkedIn. You can
create value with your content and
agenda. This creates an audience
that will look to you for guidance
Create a Standalone Personal
A simple website with an ‘About’
page, including your blog, is all you
need to get started.
Become a Blogger.
Blogging is great, but your audience
needs to be frequenting and reading
your blog for you to create a
following. As you begin, amplify your
content through a discovery channel,
such as Outbrain or Taboola.
Warren Buffett said, “It takes 20 years
to build a reputation and five minutes
to ruin it. If you think about that, you'll
do things differently.”
Read more at ce.uci.edu/careerzot