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Have you ever seen someone walk into a room and totally command it? A powerhouse. A force to be reckoned with.

CareerZOT Talk by Kathy Seaton

Winter 2019

Personal branding is an evolving trend and it's become just as important as building your corporate brand. Just like corporate branding, your brand must position you as a thought-leader, be communicated often, and consistently. The ultimate goal is to become your own celebrity CEO.

Building your brand will enfranchise your employees and teams in unpresented ways. The staff will follow you, at all costs, and they will work harder for you to meet your vision for the future.

With social media continuing to explode, personal branding has created a new phenomenon. And it's something that we can't ignore.

Using social media provides the opportunity to represent YOU. This is the one thing where you're the chief, answering to no one but yourself. You're the champion and your digital appearance falls on you.

“Your brand is what people say about you when you are not in the room.” Jeff Bezos

Kathy SeatonHere's a few tips to get you started:

Use Your Bio to Communicate Your Unique Value Proposition.
Ensure that your profile and message are uniform and clear across all your platforms.

Use Your Personal Instagram Account.
Instagram is a platform meant to show the “real” side of people's lives. It's an illustration of who you are and how you live your life.

Post Regular Long-Form Content on LinkedIn.
You can crush it on LinkedIn. You can create value with your content and agenda. This creates an audience that will look to you for guidance and leadership.

Create a Standalone Personal Website.
A simple website with an ‘About’ page, including your blog, is all you need to get started.

Become a Blogger.
Blogging is great, but your audience needs to be frequenting and reading your blog for you to create a following. As you begin, amplify your content through a discovery channel, such as Outbrain or Taboola.

Warren Buffett said, “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.”

Read more at ce.uci.edu/careerzot