International Alumni Insights: Perspectives & Advice for Prospective Students

Laureen Oldham, France

ACP Digital Marketing

Why did you choose to enroll in the Accelerated Certificate Program in Digital Marketing & Communications (ACP DMC)?

I wanted to learn more about this particular subject. I believe it is crucial for every marketer to understand the digital era we are living in. In addition to the academic aspect of it, I wanted to learn marketing from an American perspective.

What did you enjoy most about your experience in the program?

I really appreciated the time teachers were willing to give us to ask questions, interact with them and discuss class subjects or other matters. The courses were very qualitative. I learned a lot and I use that knowledge on a day-to-day basis.

What were the benefits to studying remotely?

Time! I had a lot of time to study, and because of this, when I didn’t really understand something or wanted to delve into the subject more deeply because I was passionate about it, I had time for discussions with other students and our instructors. I also really appreciated the fact that I could attend class anywhere in the world and wasn’t stuck in one place during the whole quarter.

How has the skills and knowledge you gained in the program supported your undergraduate studies?

I learned the basics of marketing and this program helped me understand those baselines but on a deeper level and from another perspective. Meaning that I graduated with more knowledge, more confidence, and a different way of seeing marketing and communications.

Any advice for prospective students who are considering studying at UCI DCE?

Engage as much as possible with teachers, students, and the UCI staff. It is a great way to enhance your experience and take full benefit from it. Participate in activities as much as you can, connect with people, ask questions, and share your knowledge and experience! Everyone will benefit from it!