What Do I Say?

Starting a conversation with those you do not know may not be easy, but is only learned with practice. You may have heard of the 30 second elevator pitch. The pitch is based on the premise that you have 30 seconds to get someone’s attention, hence you have to be quick, direct, and offer valuable information. Your branding statement¬† is a version of the elevator pitch.¬†

You utilize the branding statement as a technique to explain yourself when asked the question:

“So what do you do?”

“Tell me about yourself”

Prior to attending any networking event, it is recommended that you prepare a few neutral questions to get you started.  Here are some things can ask:

  • What brings you here today?
  • How do you know the company, group, host?
  • What other groups in the healthcare field do you belong to?

Hint: ask questions that don’t have a yes or no answer.

From the Expert

Here are some other tips to help get the conversation started:

  • Read the newspaper before you go. Skim the top stories
  • Watch or listen to the news
  • Know what’s happening in the business world. It does not matter if you work in business or not.
  • Check out a few business or professional magazines. For example: Newsweek, Fortune, Forbes.
  • Answer any questions with more than one or two words.