Understanding Personal Branding

Creating your Personal Brand enables you to exact the right response when people hear your name, see you online, or meet you in person.

The right response does not mean you are creating something you are not! Your brand is your interests, personality, and habits. This means that the information shown to others or the photos you post should all fit within your personal brand.

For example, if you’re working as a wine specialist, your brand should reflect wine knowledge and good taste. You want people to know you have knowledge and good taste, hence you may write a blog, or speak at seminars to demonstrate your personal brand. You wouldn't post a photo of yourself participating in a beer-drinking contest at a pool party!

Now you may be thinking, isn’t personal branding just another word for self-promotion?

Self-promotion is exactly what it sounds like: promoting your accomplishments, visibility, and yourself. You promote yourself to obtain more opportunities, which continues the self-promotion. Personal branding has become the new self-promotion, but only when you are promoting the truth. Why is this important? The only way to get people to know who you are and what you do is to tell them. Plus, if you don't develop your brand, others will develop it for you!