What is Branding?

Branding is something that surrounds us on a daily basis. Think of the brands you may have a positive or negative feeling toward: Wal-Mart, Pepsi, McDonalds, Starbucks, Exxon Mobil, etc.

These brands are well known because they have created a lot of positive and negative feelings. Similarly, people have an emotional response (positive or negative) when they meet or see you for the first time. The kind of response received will depend on you. This is often referred to as personal branding.

Prior to any job search or networking opportunity, you should consider your brand and ask yourself the question:

What kind of emotional response
does my personal brand elicit?