HUMAN X420.15

Esports Marketing

A non-required course in the Esports Management Certificate Program.

Do you hear the word “marketing” but aren’t sure what marketing really is or why esports needs it? This course covers the concepts and tools you need to navigate through this emerging media and digital culture through multiple scenarios. Through the development of a go-to market plan, we’ll explore the different components from the target audience to the different key stakeholders and potential partners in esports. We’ll also be hearing from industry experts in different key areas, sharing their personal experiences and perspectives on the current landscape.

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Course
Approximate Cost $650
Format Online
Duration 6 Weeks
Total Credits 3

SPRING 2024

5/13/2024 - 6/23/2024
Weeks 6
Delivery Online
Fee $650
Status Open