MGMT X472.23
Sport Marketing and Communication
Sport Marketing guides students through the strategic marketing process while informing students of current marketing trends in the sport industry. Founded in data-driven decision making, students will learn how to utilize market data to identify target markets, create and implement the marketing mix, and monitor key performance indicators. This course provides a foundation for developing a strategic marketing plan and then enacting that plan via targeted campaigns.
Course
Approximate Cost
TBD
Format
Online
Duration
TBD
Total Credits
3