MGMT X461.41

Overview of Digital Marketing

Gain an overview of the business value of Digital Marketing and how it can be leveraged to achieve acquisition, conversion and retention of online customers. Examine the broad array of interactive marketing strategies including search marketing, display advertising, email marketing, website optimization, social media, mobile marketing, online analytics, and other online methods used to achieve business goals. Advantages, challenges, and key differences between digital and traditional marketing will also be explored.

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Course
Approximate Cost TBD
Format Online
Duration TBD
Total Credits 2