MGMT X461.64

Social Media and Internet Audience Profiling

Examine qualitative research methods to monitor social media demographics, and learn to identify the social media applications and strategies best-suited for reaching specific targets. Explore the techniques and best practices for identifying and engaging your audience to ensure the effectiveness of resources spent on social media, public relations, branding and marketing efforts.

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Course
Approximate Cost TBD
Format Online
Duration TBD
Total Credits 2