MGMT X461.38
Portfolio and Lifecycle Management
Examine the marketing concepts and managerial tools essential for maximizing revenue and profit growth throughout a product’s lifecycle. Review ways in which older products must be pruned and newer products positioned and priced relative to existing products. Explore how to effectively manage a product or service lifecycle to uncover a wealth of business, environmental and social benefits.
Course
Approximate Cost
TBD
Format
Online
Duration
TBD
Total Credits
2