MGMT X461.37

Campaign Development

Explore the fundamental principles of strategic and tactical planning that are key to building an effective marketing campaign. Learn the core competencies needed for analyzing marketplace dynamics, segmenting markets, positioning with a distinctive and relevant strategy, assembling a creative marketing program, and analyzing plan effectiveness. Complete an entire marketing plan cycle from start to finish.

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Course
Approximate Cost TBD
Format Online
Duration TBD
Total Credits 2