MGMT X461.12

Public Relations and Advertising

Learn what makes a "story," and how to increase the likelihood of being selected for publication in newspapers, magazines, radio, television, and online. Gain an insider's grasp of how to effectively communicate with reporters and editors; learn to develop and maintain a network of contacts to increase a competitive edge in media; understand how news cycles on the Internet differ from traditional media.

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Course
Approximate Cost TBD
Format Online
Duration TBD
Total Credits 2