MGMT X461.69

Online Video Marketing

Explore the future of online video marketing, addressing four components: compelling content, engagement interactivity, integrated analytics and guaranteed audiences. Learn to apply Web-video strategies to an organization’s marketing campaigns by creating powerful video content that will entertain, inspire and compel viewers toward action. Examine how to research and measure to appropriately distribute content across all channels from online ad networks and movie theaters to local TV outlets, optimizing maximum performance.

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Course
Approximate Cost TBD
Format Online
Duration TBD
Total Credits 2