Google AdWords Certifications

Learn how pay-per-click advertising through Google AdWords can help increase website traffic, sales, and profitability for your company. Discover how to create and manage a Google AdWords account including ad creation, optimization, keyword selection, and bidding. AdWords campaign management issues will be explained. The 'Quality Score' and 'Click-Thru-Rate' (CTR) metrics will also be discussed. Discuss metrics for measuring the effectiveness of your ads. Prepare to take the "Google AdWords Individual Qualification" (GAIQ), certification test. To gain GAIQ qualification, you must pass both the Advertising Fundamental exam and one advanced-level exam out of three - search, display and reporting. Passing this test may empower you increase your job prospects, as employers consider this a litmus test. Homework assignments will consist of questions similar to the questions asked on the GAIQ test. Answers to those questions will be analyzed to prepare you to pass the test. Course Audience: Web designers, Web programmers and Corporate/institutional internet marketing professionals. Prerequisites: Knowledge of website development process.