MGMT X461.85
Email Marketing
Explore how email marketing can be used to reach millions of consumers at a relatively low cost, and deliver the highest return on investment (ROI) of all direct marketing channels. Gain the tools needed to test and optimize your email campaigns from email capture to sales conversion, including developing and managing email lists, implementing appropriate metrics to measure effectiveness, and analytic methods to support iterative improvement.
Course
Approximate Cost
TBD
Format
Online
Duration
TBD
Total Credits
2