MGMT X461.54
Developing a Social Media Strategy
Develop a social media strategy and gain a complete understanding of the POST (people, objectives, strategy, and technology) process. Learn effective audience profiling techniques using technographics and social computing behaviors. Explore cohesive strategies that integrate social media into sound business practices and methodologies for implementing social media channels to achieve organizational business and brand objectives.
Course
Approximate Cost
TBD
Format
Online
Duration
TBD
Total Credits
2