I&C SCI X425.70

Big Data Analytics

“Big Data” is a reality in many industries. Very large databases of more than 100 petabytes are becoming more common with data storage and reporting technology becoming faster and easier. Successful users of big data, like Wal*Mart, Amazon, Google and others harness data in ways simply impossible 15 years ago. This course will begin with a review of some case histories of big data use. Basic elements of successful big data implementation will be covered as well as a review of commercially available tools and technology. A focus will be placed on value opportunities in online marketing, search optimization and site performance modeling. Other topics covered in the course will include database architecture as related to knowledge discovery and evaluation of the relative merits of normalized relational databases, report-oriented dimensional designs, and unstructured SQL-free systems. All students across the business, technical, and analytic spectrum are welcome.

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Course
Approximate Cost TBD
Format Online
Duration TBD
Total Credits 2