MGMT X461.46
Mobile Marketing
Gain a solid understanding of the mobile marketing landscape, examine the sector's rapid evolution, and consider current and future trends. Explore the technologies and terminology of mobile, as well as practical skills and best practices for usage. Articulate the benefits and opportunities of a mobile strategy, including determining how it fits into a multichannel approach, achieving stakeholder buy-in and design, and implementing and measuring a successful campaign.
Course
Approximate Cost
TBD
Format
Online
Duration
TBD
Total Credits
2