Google Analytics Certification

"It’s not enough in today’s digital economy just to know what’s going on. Organizations that know how to use their data to be predictive and proactive rather than just descriptive and diagnostic will be able to gain a competitive advantage.


This course will equip you with the knowledge and skills to move forward with your digital analytics no matter where you currently are. Using Google Analytics and other related tools, you’ll understand if your website is meeting your organizational needs. We’ll identify who is coming to your site and what they are doing when they get there. Unlike other GA courses, we’ll go beyond just the interfaces and configurations, taking it to the next level by understanding how your analytics can create valuable impact. We’ll demonstrate what tools will help inform you on how to better reach and attract your target audience across multiple channels and which metrics can be used to optimize behaviors once those visitors reach your site. Lastly, we’ll cover data reporting, so that you can keep up to date on how visitors and their behaviors are changing on your site over time with interactive visualizations that provide action-oriented insights.


This course will provide you with ample preparation for the Google Analytics Individual Qualification (GAIQ) certification and help you move your digital analytics skills forward!

" Prerequisites: Knowledge of web site development process.