What’s Love Got to Do With Branding?

A lot. It might sound crazy, but the idea of loving something (or even someone) is closely tied to building a brand. Sasha Strauss, well known for global brand building, serves as Managing Director and Founder of Innovation Protocol and is an Adjunct Professor for UC Irvine, UCLA, and USC. He presented From Branding with […]

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4 Ways to Be a Champion Presenter

Sweat on your upper lip, hands shaking, knees knocking, and you’re so afraid that you’re feeling like you’re going to puke. Sound familiar? It’s called public speaking and this happens to the best of us my friend. I’ve been guilty of this type of dread too many times. I’ve tried all of the remedies; pretending […]

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2017: Failure is an Option.

While some of us might consider that Hilary Clinton, Mariah Carey, Kanye West, or Tony Romo committed some of the most epic fails of 2016, I challenge you rethink your definition of failure. While I don’t have much to say about Mariah’s New Year’s Eve lip sync disaster or Kanye’s mental meltdown, I do think […]

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