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Search Engine Optimization

The Search Engine Optimization Specialized Studies will be discontinued in Winter 2022. Individuals who have completed at least 50% of the current requirements and are interested in earning the specialized studies certificate should contact the Technology Programs Department to arrange a program completion plan. All program requirements must be completed by June 2022. If you have any questions, please email julie.pai@uci.edu.

Overview

The demand for Search Engine Optimization (SEO) professionals is growing, as consumers increasingly utilize Internet search engines such as Google, Yahoo, Bing and Bidu to guide their purchasing decisions. As consumers become more sophisticated in their searches, organizations are dedicating more resources to achieve high search engine rankings for their websites. This program is designed to teach students the process of Search Engine Optimization (SEO), which will significantly improve website rankings, resulting in increased awareness, revenue, and profit.

Who Should Enroll

Designed for small and large businesses and individuals who are involved with web design, marketing, or website IT support, this program provides the training needed to get the highest possible ranking from search engines.

Career Insight

Occupational summary for computer occupations. Source: Economic Modeling Specialists Intl.

394,077
Annual Job Openings
(2019)
12.3%
Projected Growth
(2019-2029)
$90k
Median Salary
(Highly experienced workers can earn up to $144k)

Program Benefits

  • Understand how search engines (Google, Yahoo, Bing, Bidu) rank websites
  • Develop the skills required to optimize website structure to maximize rankings, site visits, and sales
  • Effectively utilize Google Analytics
  • Learn the latest search engine optimization tools and techniques
  • Utilize social media for marketing and to increase traffic
  • Learn how to utilize web analytic tools and techniques to understand customers and to develop effective marketing campaigns.

Course Schedule

Required Courses

TitleWinterSpringSummerFall
I&C SCI X471.15
Search Engine Optimization (3.00 Units)
I&C SCI X471.15
       
I&C SCI X471.32
Google Analytics Certification (3.00 Units)
I&C SCI X471.32
       

Elective Courses

TitleWinterSpringSummerFall
Search Engine Optimization
I&C SCI X471.14
Google AdWords Certifications (3.00 Units)
I&C SCI X471.14
       
I&C SCI X425.20
R Programming (2.00 Units)
I&C SCI X425.20
    Online  
MGMT X461.66
Planning and Developing Your Search Engine Marketing Strategy (2.00 Units)
MGMT X461.66
    to be scheduled  

Course schedules are subject to change. Individual courses may be taken without enrolling in the full program.

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Academic Calendar

Event Fall 2021 Winter 2022 Spring 2022 Summer 2022
Registration Begins (after 2pm PT) Jul 15 Oct 21 Jan 20 Apr 21
Courses Begin* (week of) Sep 20 Jan 3 Mar 28 Jun 20
Courses End* (week of) Dec 13 Mar 14 Jun 6 Sep 6
Parking Permits Expire Dec 31 Mar 31 Jun 30 Sep 30
Administrative Holidays Nov 11, Nov 25-26, Dec 23-24, Dec 30-31 Jan 17, Feb 21 Mar 25, May 30 Jul 4, Sep 5

*Actual dates may vary by program.

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Learn How To Earn Your Certificate

Specialized Studies Award Requirements

The Specialized Studies award is provided upon completion of 12 credit units (6 required and 6 elective credit units) with a grade of “B” or higher in each course. To receive your digital certificate, submit a Request for Certificate with a non-refundable $35 application fee after completing all program requirements. Students not pursuing a specialized studies award are welcome to take as many individual courses as they wish.

On-site Training Available

Our Corporate Training specialists can deliver this program or customize one that fits your organization’s specific needs. Visit Corporate Training or call (949) 824-1847 for information.

English Proficiency Requirement
All certificate programs at UCI Division of Continuing Education (classroom and online formats) require professional-level English language proficiency in listening and note-taking, reading comprehension and vocabulary, written expression, and oral presentation.