The Search Engine Optimization Specialized Studies will be discontinued in Winter 2022. Individuals who have completed at least 50% of the current requirements and are interested in earning the specialized studies certificate should contact the Technology Programs Department to arrange a program completion plan. All program requirements must be completed by June 2022. If you have any questions, please email julie.pai@uci.edu.
Overview
The demand for Search Engine Optimization (SEO) professionals is growing, as consumers
increasingly utilize Internet search engines such as Google, Yahoo, Bing and Bidu
to guide their purchasing decisions. As consumers become more sophisticated in their
searches, organizations are dedicating more resources to achieve high search engine
rankings for their websites. This program is designed to teach students the process
of Search Engine Optimization (SEO), which will significantly improve website rankings, resulting in increased awareness, revenue, and profit.
Who Should Enroll
Designed for small and large businesses and individuals who are involved with web
design, marketing, or website IT support, this program provides the training needed
to get the highest possible ranking from search engines.
Career Insight
Occupational summary for computer occupations.
Source: Economic Modeling Specialists Intl.
394,077
Annual Job Openings
(2019)
12.3%
Projected Growth
(2019-2029)
$90k
Median Salary
(Highly experienced workers can earn up to $144k)