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Search Engine Optimization

To achieve our goal of offering industry recognized skill development and high quality learning experiences, we are currently redeveloping curriculum and content for the Search Engine Optimization certificate program. Some elective courses are currently available and redeveloped core courses will be announced when open for enrollment. Please contact your program representative with any questions about your academic plan.


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Overview

The demand for Search Engine Optimization (SEO) professionals is growing, as consumers increasingly utilize Internet search engines such as Google, Yahoo, Bing and Bidu to guide their purchasing decisions. As consumers become more sophisticated in their searches, organizations are dedicating more resources to achieve high search engine rankings for their websites. This program is designed to teach students the process of Search Engine Optimization (SEO), which will significantly improve website rankings, resulting in increased awareness, revenue, and profit.

Who Should Enroll

Designed for small and large businesses and individuals who are involved with web design, marketing, or website IT support, this program provides the training needed to get the highest possible ranking from search engines.

Career Insight

Occupational summary for computer occupations.

329,016
Jobs
(2018)
11.9%
Projected Growth
(2018-2028)
$66k-$115k
Annual Salary
(25th-75th Percentile)

Program Benefits

  • Understand how search engines (Google, Yahoo, Bing, Bidu) rank websites.
  • Develop the skills required to optimize website structure to maximize rankings, site visits, and sales.
  • Effectively utilize Google Analytics.
  • Learn the latest search engine optimization tools and techniques.
  • Utilize social media for marketing and to increase traffic.
  • Learn how to utilize search engine optimization and web analytic tools and techniques to understand customers and develop effective marketing campaigns.

Course Schedule

Required Courses

TitleWinterSpringSummerFall
I&C SCI X471.15
Search Engine Optimization (3.00 Units)
I&C SCI X471.15
       
I&C SCI X471.32
Google Analytics Certification (3.00 Units)
I&C SCI X471.32
       

Elective Courses

TitleWinterSpringSummerFall
Search Engine Optimization
I&C SCI X471.14
Google AdWords Certifications (3.00 Units)
I&C SCI X471.14
       
I&C SCI X425.20
R Programming (2.00 Units)
I&C SCI X425.20
  to be scheduled   Online
MGMT X461.66
Planning and Developing Your Search Engine Marketing Strategy (2.00 Units)
MGMT X461.66
    Online  

Course schedules are subject to change. Individual courses may be taken without enrolling in the full certificate.

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Specialized Studies Award Requirements

The Specialized Studies award is provided upon completion of 12 credit units (6 required and 6 elective credit units) with a grade of “B” or higher in each course. To receive your certificate, submit a Request for Certificate with a non-refundable $35 application fee after completing all program requirements. Students not pursuing a specialized studies award are welcome to take as many individual courses as they wish.

On-site Training Available

Our Corporate Training specialists can deliver this program or customize one that fits your organization’s specific needs. Visit Corporate Training or call (949) 824-1847 for information.

English Proficiency Requirement
All certificate programs at UCI Division of Continuing Education (classroom and online formats) require professional-level English language proficiency in listening and note-taking, reading comprehension and vocabulary, written expression, and oral presentation.