| Title | Winter | Spring | Summer | Fall |
| Search Engine Optimization |
Google AdWords Certifications (3 units)
I&C SCI X471.14
Learn how pay-per-click advertising through Google AdWords can help increase website traffic, sales, and profitability for your company. Discover how to create and manage a Google AdWords account including ad creation, optimization, keyword selection, and bidding. AdWords campaign management issues will be explained. The 'Quality Score' and 'Click-Thru-Rate' (CTR) metrics will also be discussed. Discuss metrics for measuring the effectiveness of your ads. Prepare to take the "Google AdWords Individual Qualification" (GAIQ), certification test. To gain GAIQ qualification, you must pass both the Advertising Fundamental exam and one advanced-level exam out of three - search, display and reporting. Passing this test may empower you increase your job prospects, as employers consider this a litmus test. Homework assignments will consist of questions similar to the questions asked on the GAIQ test. Answers to those questions will be analyzed to prepare you to pass the test. Course Audience: Web designers, Web programmers and Corporate/institutional internet marketing professionals.
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R Programming (2 units)
I&C SCI X425.20
R is a scripting language for statistical data manipulation and analysis. R is an open source package available under GNU license at no cost. R competes with SPSS, another very well-known statistical package used heavily in many industries. Statistics is used in every part of business data processing and prediction. Data captured by web analytics services need statistics. Statistics is also the foundation of predictive analytics. R business applications include correlation, regression, hypothesis testing, and all inference testing. This course will focus on R programming which is used for solving business problems related to basic math and statistics. First, all relevant math concepts will be reviewed. This will include functions, regression, descriptive and inferential statistics, and matrix operations. All these basic math problems will be solved using R. The programmatic interface and graphic capabilities of R will also be explored. In the end, several real-world business problems will be solved using R.
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Planning and Developing Your Search Engine Marketing Strategy (2 units)
MGMT X461.66
Learn the technologies, techniques, and strategies required to achieve high rankings on search engines, and why search engine marketing is one of the most cost-effective promotional strategies available. Compare and contrast organic search engine optimization practices with pay-per-click strategies. Examine how to select the best methods, and create an effective search engine marketing campaign to achieve promotional goals.
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Web Development Using PHP (2.5 units)
I&C SCI X471.11
Interested in creating e-commerce capabilities and taking advantage of social media concepts such as blogging, bookmarking, and other collaboration and communication functions on your website? PHP is an open source language available to facilitate the creation of these functions. Students taking this course will become familiar with PHP utilities and learn how to interact with a database to create these web applications. With PHP you can create dynamic and original web sites that can interact with databases and files, handle email, and do many other things that HTML cannot. At the end of the course, students will know how to utilize PHP to add simple scripts into their sites, as well as how to build custom scripts to use in their sites, like an HTML templating system, contact us forms, and shopping carts. Prerequisite: I&C SCI_X471.03 Web Development with HTML and I&C SCI X471.04 JavaScript Programming; programming skills are helpful but not required.
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Effective Information Design for the Web (1.5 units)
I&C SCI X471.64
People today rely on the web for many different kinds of information including bank statements, airline schedules, product information, and so much more. Consequently, it is important to present your information in a clear, compelling, and meaningful manner so that your website visitors can find what they need quickly. This course shows you how to combine your web content with effective design principles to achieve page layouts that are appropriate for the type of content being presented and that ensure your website visitors have a positive experience.
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