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Sport Management

To achieve our goal of offering industry recognized skill development and high-quality learning experiences, we are currently redeveloping curriculum and content for the Sport Management specialized studies program. Please contact your program representative with any questions about your academic plan.


According to PwC’s Sports Outlook report, the North American sports market media rights, ticket, sponsorship, and merchandising revenues accounted for a total of $71 billion dollars in 2018. As viewer consumption models and fan behavior shifts with digital innovation, sports organizations will evolve to offer exciting new experiences for their fans. The Sport Management certificate program prepares entry level and experienced professionals for opportunities in the business of sports, athletics, and exercise. If you're passionate about sports or personal fitness and want to create a viable career for yourself in the industry then this program is for you.

Who Should Enroll

This program offers entry to mid-career professionals working or who aspire to work in the sports or fitness industry with a thorough, yet concise collaborative online learning experience. Our students prepare for more responsibility in marketing, finance, facilities management, or any other specialization related to the business of sports.

Career Insight

Occupational summary for managers. Source: Economic Modeling Specialists Intl.

Annual Job Openings
Projected Growth
Median Salary
(Highly experienced workers can earn up to $183k)

Program Benefits

  • Develop, implement, and control a sport marketing strategy plan
  • Perform facility research and environmental impact analysis reports
  • Understand the commercial dimensions and relationship between media, sports organizations, and sponsors
  • Create an event mission statement and goals outline
  • Understand sport consumer behavior pertaining to sales, socialization, and engagement

Course Schedule

Required Courses

MGMT X472.21
Sport Management Essentials (3.00 Units)
MGMT X472.21
MGMT X472.22
Sport Facilities & Event Management (3.00 Units)
MGMT X472.22
MGMT X472.23
Sport Marketing and Communication (3.00 Units)
MGMT X472.23
MGMT X472.24
Principles of Sport Law and Finance (3.00 Units)
MGMT X472.24

Elective Courses

Sport Management
MGMT 800.8
Sport Management Internship (3.00 CEU)
MGMT 800.8

Course schedules are subject to change. Individual courses may be taken without enrolling in the full program.

Receive Customized Training for your Employees

Academic Calendar

Event Spring 2022 Summer 2022 Fall 2022 Winter 2023
Registration Begins (after 2pm PT) Jan 20 Apr 21 Jul 14 Oct 20
Courses Begin* (week of) Mar 28 Jun 20 Sep 19 Jan 3
Courses End* (week of) Jun 6 Sep 6 Dec 12 Mar 13
Parking Permits Expire Jun 30 Sep 30 Dec 31 Mar 31
Administrative Holidays Mar 25, May 30 Jun 20, Jul 4, Sep 5 Nov 11, Nov 24-25, Dec 23, Dec 26, Dec 30, Jan 2 Jan 16, Feb 20

*Actual dates may vary by program.


Learn How To Earn Your CertificateSpecialized Studies Award Requirements

A specialized studies certificate is awarded upon successful completion of four required courses totaling 12 units. Students must earn a letter grade of “C” or better in each course in order to be eligible for the specialized studies award. To receive your digital certificate, submit a Request for Certificate with a non-refundable $35 application fee after completing all program requirements. Students not pursuing a specialized studies award are welcome to take as many individual courses as they wish.

Advisory Board

  • Gerald D. Parham, Director of Program Development, Intercollegiate Athletics, University of California, Irvine
  • Phil Wang, Senior Associate Athletic Director, Business Affairs, University of California, Irvine

On-site Training Available

Our Corporate Training specialists can deliver this program or customize one that fits your organization’s specific needs. Visit Corporate Training or call (949) 824-1847 for information.

English Proficiency Requirement
All certificate programs at UCI Division of Continuing Education (classroom and online formats) require professional-level English language proficiency in listening and note-taking, reading comprehension and vocabulary, written expression, and oral presentation.