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Sport Management


According to PwC's Sports Outlook report, the North American sports market media rights, ticket, sponsorship, and merchandising revenues accounted for a total of $71 billion dollars in 2018. As viewer consumption models and fan behavior shifts with digital innovation, sports organizations will evolve to offer exciting new experiences for their fans. The Sport Management certificate program prepares entry level and experienced professionals for opportunities in the business of sports, athletics, and exercise. If you're passionate about sports or personal fitness and want to create a viable career for yourself in the industry then this program is for you.

Who Should Enroll

This program offers entry to mid-career professionals working or who aspire to work in the sports or fitness industry with a thorough, yet concise collaborative online learning experience. Our students prepare for more responsibility in marketing, finance, facilities management, or any other specialization related to the business of sports.

Career Insight

Occupational summary for managers. Source: Economic Modeling Specialists Intl.

Annual Job Openings
Projected Growth
Median Salary
(Highly experienced workers can earn up to $183k)

Program Benefits

  • Develop, implement, and control a sport marketing strategy plan
  • Perform facility research and environmental impact analysis reports
  • Understand the commercial dimensions and relationship between media, sports organizations, and sponsors
  • Create an event mission statement and goals outline
  • Understand sport consumer behavior pertaining to sales, socialization, and engagement

Course Schedule

Required Courses

MGMT X472.21
Sport Management Essentials (3.00 Units)
MGMT X472.21
  Online to be scheduled to be scheduled
MGMT X472.22
Sport Facilities & Event Management (3.00 Units)
MGMT X472.22
  Online to be scheduled to be scheduled
MGMT X472.23
Sport Marketing and Communication (3.00 Units)
MGMT X472.23
Online Online to be scheduled  
MGMT X472.24
Principles of Sport Law and Finance (3.00 Units)
MGMT X472.24
  Online   to be scheduled

Elective Courses

Sport Management
MGMT 800.8
Sport Management Internship (3.00 CEU)
MGMT 800.8
Online Online to be scheduled to be scheduled

Course schedules are subject to change. Individual courses may be taken without enrolling in the full program.

Receive Customized Training for your Employees

Academic Calendar

Event Fall 2020 Winter 2021 Spring 2021 Summer 2021
Registration Begins (after 2pm PT) Jul 16 Oct 22 Jan 21 Apr 22
Courses Begin* (week of) Sep 21 Jan 4 Mar 29 Jun 21
Courses End* (week of) Dec 14 Mar 15 Jun 7 Sep 7
Parking Permits Expire Dec 31 Mar 31 Jun 30 Sep 30
Administrative Holidays Nov 11, Nov 26-27, Dec 24-25, Dec 31 Jan 1, Jan 18, Feb 15 Mar 26, May 31 Jul 5, Sep 6

*Actual dates may vary by program.


Learn How To Earn Your CertificateSpecialized Studies Award Requirements

A specialized studies certificate is awarded upon successful completion of four required courses totaling 12 units. Students must earn a letter grade of “C” or better in each course in order to be eligible for the specialized studies award. To receive your digital certificate, submit a Request for Certificate with a non-refundable $35 application fee after completing all program requirements. Students not pursuing a specialized studies award are welcome to take as many individual courses as they wish.

Advisory Board

  • Gerald D. Parham, Director of Program Development, Intercollegiate Athletics, University of California, Irvine
  • Phil Wang, Senior Associate Athletic Director, Business Affairs, University of California, Irvine

On-site Training Available

Our Corporate Training specialists can deliver this program or customize one that fits your organization’s specific needs. Visit Corporate Training or call (949) 824-1847 for information.

English Proficiency Requirement
All certificate programs at UCI Division of Continuing Education (classroom and online formats) require professional-level English language proficiency in listening and note-taking, reading comprehension and vocabulary, written expression, and oral presentation.