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Sport Management

Program Under Development (individual courses currently available)


According to PwC’s Sports Outlook report, the North American sports market media rights, ticket, sponsorship, and merchandising revenues accounted for a total of $71 billion dollars in 2018. As viewer consumption models and fan behavior shifts with digital innovation, sports organizations will evolve to offer exciting new experiences for their fans. The Sport Management Certificate Program will prepare students for opportunities in the business of sports and athletics. If you’re passionate about sports and want to create a viable career for yourself in the industry then this program is for you.

Who Should Enroll

This program offers entry to mid-career professionals working or who aspire to work in the sports industry with a thorough, yet concise collaborative online learning experience. Our students prepare for more responsibility in marketing, finance, facilities management, or any other specialization related to the business of sports.

Career Insight

Occupational summary for managers.

Projected Growth
Annual Salary
(25th-75th Percentile)

Program Benefits

  • Understand the commercial dimensions and relationship between media, sports organizations, and sponsors
  • Develop, implement, and control a sport marketing strategy plan
  • Create an event mission statement and goals outline
  • Perform facility research and environmental impact analysis reports
  • Understand sport consumer behavior pertaining to sales, socialization, and engagement

Course Schedule

Required Courses

MGMT X472.21
Sport Management Essentials (3.00 Units)
MGMT X472.21
to be scheduled   Online Online
MGMT X472.22
Sport Facilities & Event Management (3.00 Units)
MGMT X472.22
to be scheduled   Online Online
MGMT X472.23
Sport Marketing and Communication (3.00 Units)
MGMT X472.23
to be scheduled     Online
MGMT X472.24
Principles of Sport Law and Finance (3.00 Units)
MGMT X472.24
to be scheduled     to be scheduled

Elective Courses

Sport Management
MGMT 800.8
Sport Management Internship (3.00 CEU)
MGMT 800.8
to be scheduled to be scheduled Campus Campus

Course schedules are subject to change. Individual courses may be taken without enrolling in the full certificate.

Receive Customized Training for your Employees

Advisory Board

  • Gerald D. Parham, Director of Program Development, Intercollegiate Athletics, University of California, Irvine
  • Phil Wang, Senior Associate Athletic Director, Business Affairs, University of California, Irvine

On-site Training Available

Our Corporate Training specialists can deliver this program or customize one that fits your organization’s specific needs. Visit Corporate Training or call (949) 824-1847 for information.

English Proficiency Requirement
All certificate programs at UCI Division of Continuing Education (classroom and online formats) require professional-level English language proficiency in listening and note-taking, reading comprehension and vocabulary, written expression, and oral presentation.