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Social Media

UCI Continuing Education has developed a new 4-course Digital Marketing & Communications certificate program combining the in-demand knowledge areas and skills of today's marketing professional. The exciting new program improves upon, and replaces our existing suite of marketing courses. The deadline to apply for candidacy in the legacy Social Media, Digital Marketing, and Marketing & Communications programs is February 25, 2019 and all associated courses will no longer be scheduled after summer quarter 2019.

Please reach out to our program representative Henry Ngo at with any questions or to discuss a transition plan into the new program.

The Digital Marketing Association


According to the 2015 Social Media Marketing Industry Report by Social Media Examiner1, 96% of marketers surveyed indicate that social media is a critical tool for business growth—and they are interested in the most effective tactics for best engaging with audiences.

LinkedIn, Twitter, Facebook and YouTube remain the dominant platforms, with companies and individuals embracing the social approach.

Our program addresses many of the benefits and challenges of social media usage, while providing a roadmap that addresses these fundamental questions:

  • How do you integrate social media into your overall marketing plan?
  • What are the best social media strategies and tactics to employ?
  • How much should you invest in social media?
  • What are the best tools to measure and track social media tactics?

Through case studies, interactive sessions, online forum discussions and exercises, attendees will gain the knowledge, experience and practical skills to immediately apply their learning in the workplace.

Who Should Attend

This program is designed for all professionals working in the marketing field to learn more about digital marketing and social media: interactive marketers who seek to increase their product influence; experienced marketers who wish to expand their knowledge and skills; mid-level managers responsible for brand awareness and loyalty; those tasked with planning, aligning and integrating social media in their organizations; entrepreneurs managing small firms; individuals who have taken on—or wish to take on—social media responsibilities within their organizations; or those who seek to better understand social media marketing for personal and/or networking purposes.

Career Insight

Occupational summary for market research analysts and marketing specialists.

Projected Growth
Annual Salary
(25th-75th Percentile)

Program Benefits

  • Form and optimize social networks
  • Design and implement a social media strategy
  • Integrate social media tools into other marketing business initiatives
  • Implement strategies to track and measure the ROI of social media
  • Map metrics and evaluate results of specific social media driven results
  • Discover new media technologies and identify which is best suited for your product or business

Course Schedule

Core Courses

MGMT X461.75
Social Media Essentials (2.00 Units)
MGMT X461.75
MGMT X461.64
Social Media and Internet Audience Profiling (2.00 Units)
MGMT X461.64
  to be scheduled Online  
MGMT X461.79
Social Media Measurement and Evaluation (2.00 Units)
MGMT X461.79
MGMT X461.54
Developing a Social Media Strategy (2.00 Units)
MGMT X461.54
to be scheduled to be scheduled Online  
MGMT X461.84
Transmedia Marketing Through Storytelling (2.00 Units)
MGMT X461.84
to be scheduled      
MGMT X461.86
Blogging for Business (2.00 Units)
MGMT X461.86
MGMT X461.65
New Media Tools and Technology (2.00 Units)
MGMT X461.65
  to be scheduled    
MGMT X461.78
Content Marketing (1.50 Units)
MGMT X461.78

Course schedules are subject to change. Individual courses may be taken without enrolling in the full certificate.

Receive Customized Training for your Employees
Learn How To Earn Your Certificate

Specialized Studies Award Requirements

To earn the Social Media Specialized Studies Award, participants must complete a minimum of 9 units (90 hours) of instruction with a grade of “C” or better. To receive the award, after completing all program requirements, students must submit a Request for Specialized Studies with a non-refundable $35 fee online. Students not pursuing the award are welcome to take as many individual courses as they wish.

On-site Training Available

Our Corporate Training specialists can deliver this program or customize one that fits your organization’s specific needs. Visit Corporate Training or call (949) 824-1847 for information.

English Proficiency Requirement
All certificate programs at UCI Division of Continuing Education (classroom and online formats) require professional-level English language proficiency in listening and note-taking, reading comprehension and vocabulary, written expression, and oral presentation.

12015 Social Media Marketing Industry Report, Social Media Examiner, pp. 7-8