In a time in which knowledge about world events and people comes largely through mass media, there is an increasing need for business professionals to understand the global, social, political, and cultural impact of its various forms. This program prepares students and professionals for the ever-changing media environment and redefines the boundaries of what communication is and how it works.
In this 3-month program, you will be studying along-side students visiting UCI from around the world. This is an exclusive opportunity to collaborate with people from unique backgrounds and develop an understanding of international communication tactics.
Occupational summary for advertising, marketing, promotions, public relations, and sales managers in the United States.