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Marketing & Communications

Overview

The internet, digital economy, and growth of an information-based society are dramatically changing business and the way products and services are marketed and sold. To be more successful in this “new marketing environment,” business people need to understand what is changing and the new tools and approaches now available.

This certificate program focuses on building marketing knowledge and skills while incorporating the new tools. Specific areas of focus include market and marketing research, competitive monitoring, internal and external communications, marketing planning, and use of internet tools, techniques and software available to assist in implementing marketing strategies.

In this 3-month program, you will be studying along-side students visiting UCI from around the world. This is an exclusive opportunity to collaborate with people from unique backgrounds and develop an understanding of international business customs.

Career Insight

Occupational summary for advertising, marketing, promotions, public relations, and sales managers in the United States.

116,621
Jobs
(2016)
6.80%
Projected Growth
(2017-2027)
$83k-$170k
Annual Salary
(25th-75th Percentile)

Program Benefits

  • Explore new career opportunities or develop specific skills in marketing
  • Interact with local and international marketing professionals
  • Enhance your knowledge and skills in the various components of marketing, consumer research, presentation skills, creativity, and strategic planning
  • Acquire practical and theoretical knowledge from instructors who are working professionals and leaders in their field
  • Gain a competitive edge in the global job market through an internship in a U.S. company

2019 Course Schedule

  • Winter Quarter 2019: January 7 – March 22
    Application Deadline: December 7
  • Spring Quarter 2019: April 1 – June 14
    Application Deadline: March 2
  • Summer Quarter 2019: June 24 – September 6
    Application Deadline: May 25

All courses scheduled on campus in Irvine, CA

Online Application

Learn How To Earn Your Certificate

Admission Requirements & Application Procedures

Candidates must submit their application by the deadline to be considered for admission. You must apply by emailing your complete application to kamoroso@uci.edu and upon acceptance to the program, we will provide you with access to enrollment. Certificate Requirements To earn a certificate at UCI Division of Continuing Education, students must complete all required courses with a grade of “C” or better. Contact us with any questions or concerns at (949) 824-5528 or by email at kamoroso@uci.edu.

Career Readiness and Global Networking

  • Marketing Internship Available
  • DCE alumni networking and skill-development opportunities
  • Build a professional network with other students visiting from around the world
  • Expand your cultural awareness and learn communication customs across multiple markets

Internships

As an optional last course and for an additional fee of $2,900, you have the opportunity to apply academic theory and gain practical experience in a variety of businesses and industries for up to three months. A research project provides additional training. Also included in the internship is the Résumé Writing and Interviewing Skills workshop. Learn more here.

English Proficiency Requirement
All certificate programs at UCI Division of Continuing Education (classroom and online formats) require professional-level English language proficiency in listening and note-taking, reading comprehension and vocabulary, written expression, and oral presentation.