UCI Continuing Education has developed a new 4-course Digital Marketing & Communications certificate program combining the in-demand knowledge areas and skills of today's marketing professional. The exciting new program improves upon, and replaces our existing suite of marketing courses. The deadline to apply for candidacy in the legacy Social Media, Digital Marketing, and Marketing & Communications programs is February 25, 2019 and all associated courses will no longer be scheduled after summer quarter 2019.
Please reach out to our program representative Henry Ngo at firstname.lastname@example.org with any questions or to discuss a transition plan into the new program.
The Marketing & Communications Program provides a comprehensive understanding of the fundamentals needed to build a clear communication strategy for an organization by aligning advertising, promotion and direct and digital marketing. Explore target markets and campaign development; learn to conduct market research and analysis; and review the many digital marketing tools available for campaign success. Students will learn to analyze concepts, techniques and models in topics that include varied communications functions, media alternatives and integrated tactics.
Who Should Enroll
The certificate program is designed for professionals who would like to grow their careers in marketing, communications, digital media, branding, advertising, public relations, human resources, social media, journalism or business who need practical, up-to-date knowledge of marketing strategy and technique. All organizations, regardless of size or industry, need effective communicators.
Occupational summary for advertising, marketing, promotions, public relations, and sales managers.