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Digital Marketing

Overview

Marketing practices have evolved with technology to take advantage of the opportunities presented by email, social media, website development, and smartphone connectivity. Today's marketers must incorporate these new pillars of customer outreach to boost awareness and sales.

The Accelerated Certificate Program in Digital Marketing covers the entire spectrum of tactics and strategies across social media, mobile marketing, online analytics, and search engine marketing aimed at fully leveraging the web for achieving business goals.

In this 3-month program, you will be studying along-side students visiting UCI from around the world. This is an exclusive opportunity to collaborate with people from unique backgrounds and develop an understanding of international communication tactics.

Who Should Attend

If it excites you to launch a product, service, or manage a communications campaign in any way then digital marketing education will help you get better results and advance your career. This certificate is an excellent option for recent college graduates looking to jumpstart their marketing careers or early career professionals hoping to grow their skillsets and capabilities.

Career Insight

Occupational summary for market research analysts and marketing specialists in the United States.

566,480
Jobs
(2016)
18.60%
Projected Growth
(2017-2027)
$46k-$89k
Annual Salary
(25th-75th Percentile)

Program Benefits

  • Build effective online marketing strategies for customer acquisition, conversion and retention
  • Integrate key analytics and consumer browsing behavior into your online marketing efforts
  • Drive more traffic to your website using search engine marketing (SEM) techniques, including search engine optimization (SEO), to enhance both organic and paid search tactics, and maximize promotional dollars
  • Track and measure online marketing campaigns using website analytical services
  • Apply social media, mobile and emerging technologies to promotions

Required Courses

  • MGMT X461.41 Overview of Digital Marketing
  • MGMT X461.64 Social Media and Internet Audience Profiling
  • MGMT X461.42 Online Analytics and Measurement
  • MGMT X461.66 Planning and Developing Your Search Engine Marketing Strategy
  • MGMT X461.54 Developing a Content Marketing Strategy
  • MGMT X461.84 Transmedia Marketing Through Storytelling
  • MGMT X461.69 Online Video Marketing

2019 Course Schedule

  • Spring Quarter 2019: April 1 – June 14
    Application Deadline: March 2

All courses scheduled on campus in Irvine, CA

Online Application

Admission Requirements & Application Procedures

Candidates must submit their Application for Admission by September 8th, 2017.

You must apply by emailing your complete application to kamoroso@uci.edu and upon acceptance to the program, we will provide you with access to enrollment.

Certificate Requirements

To earn a certificate at UCI Division of Continuing Education, students must complete all required courses with a grade of “C” or better.

Contact us with any questions or concerns at (949) 824-5528 or by email at kamoroso@uci.edu.

Career Readiness and Global Networking

  • Digital Marketing Internship Available
  • DCE alumni networking and skill-development opportunities
  • Build a professional network with other students visiting from around the world
  • Expand your cultural awareness and learn communication customs across multiple markets

Internships

As an optional last course and for an additional fee of $2,900, you have the opportunity to apply academic theory and gain practical experience in a variety of businesses and industries for up to three months. A research project provides additional training. Also included in the internship is the Résumé Writing and Interviewing Skills workshop. Learn more here.

English Proficiency Requirement
All certificate programs at UCI Division of Continuing Education (classroom and online formats) require professional-level English language proficiency in listening and note-taking, reading comprehension and vocabulary, written expression, and oral presentation.