Marketing practices have evolved with technology to take advantage of the opportunities presented by email, social media, website development, and smartphone connectivity. Today's marketers must incorporate these new pillars of customer outreach to boost awareness and sales.
The Accelerated Certificate Program in Digital Marketing covers the entire spectrum of tactics and strategies across social media, mobile marketing, online analytics, and search engine marketing aimed at fully leveraging the web for achieving business goals.
In this 3-month program, you will be studying along-side students visiting UCI from around the world. This is an exclusive opportunity to collaborate with people from unique backgrounds and develop an understanding of international communication tactics.
Who Should Attend
If it excites you to launch a product, service, or manage a communications campaign in any way then digital marketing education will help you get better results and advance your career. This certificate is an excellent option for recent college graduates looking to jumpstart their marketing careers or early career professionals hoping to grow their skillsets and capabilities.
Occupational summary for market research analysts and marketing specialists in the United States.