UCI Continuing Education has developed a new 4-course Digital Marketing & Communications certificate program combining the in-demand knowledge areas and skills of today's marketing professional. The exciting new program improves upon, and replaces our existing suite of marketing courses. The deadline to apply for candidacy in the legacy Social Media, Digital Marketing, and Marketing & Communications programs is February 25, 2019 and all associated courses will no longer be scheduled after summer quarter 2019.
Please reach out to our program representative Henry Ngo at firstname.lastname@example.org with any questions or to discuss a transition plan into the new program.
Essential for all marketing professionals
and business people, the Digital Marketing Certificate Program is designed to provide
you with a comprehensive examination of tactics and strategies across social media,
mobile marketing, online analytics, and search engine marketing aimed at fully leveraging
the Internet for achieving business goals such as acquiring, converting, and retaining
Learn to integrate new tactics and strategies with traditional marketing tools and practices aimed at acquiring new customers, building customer loyalty, providing
superior customer service, developing new products, improving profitability and
conducting market research. Study the value of—and methods for—determining the return on investment for digital marketing programs, as well as online visitor and buyer behavior. Discover strategies and develop plans for maximizing your marketing budget.
Who Should Attend
- Professionals tasked with improving website performance, online marketing campaigns,
search marketing and web analytics skills
- Those interested in advancing a career in marketing
Occupational summary for market research analysts and marketing specialists in the United States.