Essential for all marketing professionals
and business people, the Digital Marketing Certificate Program is designed to provide
you with a comprehensive examination of tactics and strategies across social media,
mobile marketing, online analytics, and search engine marketing aimed at fully leveraging
the Internet for achieving business goals such as acquiring, converting, and retaining
Learn to integrate new tactics and strategies with traditional marketing tools and practices aimed at acquiring new customers, building customer loyalty, providing
superior customer service, developing new products, improving profitability and
conducting market research. Study the value of—and methods for—determining the return on investment for digital marketing programs, as well as online visitor and buyer behavior. Discover strategies and develop plans for maximizing your marketing budget.
Who Should Attend
- Professionals tasked with improving website performance, online marketing campaigns,
search marketing and web analytics skills
- Those interested in advancing a career in marketing
Occupational summary for market research analysts and marketing specialists in the United States.