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Digital Marketing & Communications

Overview

As digital marketing rapidly evolves to be the central pan of marketing in today's global environment, understanding and leveraging this powerful tool is essential for all marketing professionals and business people. Gain a comprehensive examination of tactics and strategies across social media, mobile marketing, online analytics, and search engine marketing aimed at achieving business goals such as acquiring, converting, and retaining online customers.

By examining emerging and leading-edge technology and practices, understand how to integrate new tactics and strategies with traditional marketing tools and practices aimed at capturing new customers, building customer loyalty, providing superior customer service, developing new products, improving profitability and conducting marketing research. Learn the value of and methods for determining return on investment of Internet marketing programs as well as online visitor and buyer behavior, learn how to develop an Internet marketing strategy and plan with the goal of maximizing your marketing budget.

Who Should Attend

If it excites you to launch a product, service, or manage a communications campaign in any way then digital marketing education will help you get better results and advance your career. This certificate is an excellent option for recent college graduates looking to jumpstart their marketing careers or early career professionals hoping to grow their skillsets and capabilities.

Career Insight

Occupational summary for market research analysts and marketing specialists. Source: Economic Modeling Specialists Intl.

661,000
Annual Job Openings
(2019)
22.4%
Projected Growth
(2019-2029)
$63k
Median Salary
(Highly experienced workers can earn up to $121k)

Program Benefits

  • Apply digital marketing tools, strategies, tactics, and best practices to achieve marketing goals and objectives
  • Identify the key business drivers for digital and mobile adoption
  • Develop and manage a marketing campaign for achieving defined marketing goals and objectives
  • Determine the most lucrative marketing strategies for acquisition, conversion, and retention of customers/clients
  • Interpret marketing metrics and analytics to measure the impact and the effectiveness of marketing strategies, tactics, and campaigns

Required Courses

  • MGMT X462.81 Marketing Research & Strategy Planning
  • MGMT X462.82 Dynamic Product Management
  • MGMT X462.83 Integrated Marketing Communication
  • MGMT X462.84 Marketing Performance Optimization
  • MGMT X462.85 Digital Marketing Tactics & Trends

All courses scheduled on campus in Irvine, CA

Online Application

Admission Requirements & Application Procedures

Candidates must submit their application by the deadline listed above to be considered for admission.

To apply for this program, please click the button above and complete the online application form. Upon acceptance to the program, we will provide you with access to enrollment and payment information.

Certificate Requirements

To earn a certificate at UCI Division of Continuing Education, students must complete all required courses with a letter grade of “C” or better.

Career Readiness and Global Networking

  • DCE alumni networking and skill-development opportunities
  • Build a professional network with other students visiting from around the world
  • Expand your cultural awareness and learn communication customs across multiple markets

English Proficiency Requirement
All certificate programs at UCI Division of Continuing Education (classroom and online formats) require professional-level English language proficiency in listening and note-taking, reading comprehension and vocabulary, written expression, and oral presentation.