As digital marketing rapidly evolves to be the central pan of marketing in today's global environment, understanding and leveraging this powerful tool is essential for all marketing professionals and business people. Gain a comprehensive examination of tactics and strategies across social media, mobile marketing, online analytics, and search engine marketing aimed at achieving business goals such as acquiring, converting, and retaining online customers.
By examining emerging and leading-edge technology and practices, understand how to integrate new tactics and strategies with traditional marketing tools and practices aimed at capturing new customers, building customer loyalty, providing superior customer service, developing new products, improving profitability and conducting marketing research. Learn the value of and methods for determining return on investment of Internet marketing programs as well as online visitor and buyer behavior, learn how to develop an Internet marketing strategy and plan with the goal of maximizing your marketing budget.
Who Should Enroll
If it excites you to launch a product, service, or manage a communications campaign in any way then digital marketing education will help you get better results and advance your career. This certificate is an excellent option for recent college graduates looking to jumpstart their marketing careers or early career professionals hoping to grow their skillsets and capabilities.
Occupational summary for market research analysts and marketing specialists.
Source: Economic Modeling Specialists Intl.
Annual Job Openings
(Highly experienced workers can earn up to $121k)