“So much time is devoted to staying connected, yet
we often create more communication problems
because fast communication can also be subjected
to emotional interpretation.” Diane Spiegel
A strategy for success
The DCE Strategic Communication Management program is designed to equip professionals with the skillset necessary to become proficient with modern communication tools. Intended for anyone from CEOs to entry-level employees, it takes a deep dive into the principles of developing and executing organizational communication strategies, enhancing critical thinking, and examining the role of storytelling, research, digital strategy and more.
“The focus of the program is to heighten students’ awareness of workplace communication and add new interpersonal skills, with the end result of becoming a more competent communicator overall,” Spiegel said.
In her course, Communication in a Diverse and Changing Workplace, Spiegel focuses on a wide range of topics, from behavioral patterns and conflict resolution to team building, leadership, constructive criticism and feedback. To master
these skills, Spiegel believes it’s important to understand
today’s multicultural and multigenerational workplace.
One size of communication never fits all, so for key messages
“multi-approaches” should be utilized.
“By considering someone’s generational affiliation, their
communication preferences and other key cultural factors,
I will have greater success at effective communication,” she
added. “Our abilities to not only communicate but to have a
flexible and agile mindset are important supports to a career.”
With organizational-wide communication, it’s important to
consider who is in the enterprise, what is the structure, and
what are the best ways to share and transmit messages and
information. Always meet people “where they are” and use
different approaches to ensure the message is received as
“It’s never one and done,” Spiegel said. “We have to say things
in a learning environment three times — we try to do so in a
variety of ways — and I believe the same principle applies to
organizational-wide communications. We are bombarded with
info, and if we can’t sort it all out we can miss hearing something
that is important.”
So learn to listen closely, communicate precisely, and convey
key concepts in ways that directly target your audience, whether it’s a coworker, your team, or an entire organization
or market. It could be a golden ticket to success.
After all, you could have the innovative genius of a Steve
Jobs, but if you can’t effectively articulate your ideas, nobody